Generation Organic for Young Farmers

A new kind of farm crisis is looming. As farmers retire, there is a significant and growing chance that their land will not remain in the family—or even in farm production—for the next generation. Fortunately, Organic Valley is working with farmers to keep agriculture accessible to people who want to stay on the family farm and to attract more people onto land to begin farming.

Generation Organic—“Gen-O”—is Organic Valley’s program to nurture farmers under the age of 35, providing education and giving them tools to support their operations.

The parents of these young farmers lived through the farm mortgage crisis of the 1980s and a bottoming out of commodity markets. In 1988, one group of farmers in southwestern Wisconsin organized the Coulee Region Organic Produce Pool (CROPP)—the producer cooperative behind the Organic Valley name—in order to survive.

The Zweber family in Scott County, Minnesota, has been farming on this land since 1909. Photography credit: c2015 David Nevela for Organic Valley.

Organic Valley started for one reason: to save family farms. Now with more than 1,800 members from coast to coast, Organic Valley is the largest organic farmer-owned cooperative in North America. Farmers have an integral role in how the co-op is run; they serve on its board of directors and executive committees, determine fair and stable milk prices that cover their production costs, and give voice to issues and challenges facing farmers around the country. As demand increases for organic products, the cooperative is helping farmers to not simply survive, but to thrive.

“It’s a huge change from the 1980s, when farm parents were telling their kids to get off the farm and go elsewhere if they wanted to have a successful career,” explains Kristina Ralph, the Gen-O program coordinator at Organic Valley and one of its member farmers. “Now parents connected to Organic Valley are saying, ‘Farming is a viable option.’ It’s a huge change in agriculture.”

Young Organic Valley farmers and the children of farmers first came together in 2006 to network, share ideas and have conversations about the future of the CROPP co-op. By 2013, Gen-O had developed into a more formal group guided by a nine-member executive committee of farmers and a mission statement.

“Our mission is to build and inspire a community of engaged young farmers, safeguarding and shaping the future of CROPP Cooperative through education, support and leadership,” Kristina says. “Gen-O farmers support each other. We are learning to become leaders on our farms and within the co-op itself.

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